Blog
Ideas and research on asking better questions by email.
How to Embed a Survey in an Email (Outlook, Gmail, HTML)
Yes, you can embed a survey in an email, but only three methods work reliably: a Microsoft Forms button in Outlook, inline HTML radio buttons or star ratings built with table-safe markup, and a one-tap first-question link that opens the rest of the survey.
Sample NPS Survey Email Template: Copy-Paste Variants
The sample NPS survey email template below is ready to paste into Gmail or Outlook today.
The customer feedback email playbook for solo senders
A customer feedback email gets the best response rate when the question sits inside the email itself, so one tap answers it with no login and no landing page.